Crushing It: Build A Vineyard Brand of Distinction!
“The most important aspect of a great brand?” It’s not just about being different; it’s about being distinctive! “
As a greengrocer, retailer and master marketer turned Vineyard operator- Pete knows a lot about creating a following. He’s been building brands since he was 20 years old, without even understanding the power of it all. “We are always on stage” is one of Pete’s biggest mantras. Whether he was delighting customers at Pete’s Fine Foods or mentoring his team in the art of top notch service, Pete knows how to stand out from the crowd and how to create magical experiences.
In 2011, Pete launched Luckett Vineyards. Nestled in the hillsides of Nova Scotia’s enchanting Gaspereau Valley, the vineyard takes advantage of a fertile terroir and his knack for being distinctive. With a fun- loving play on his UK roots, the iconic British phone box is symbol is present in many elements of the operation and the vineyard produces wines truly are worth phoning home about! This session explores all the elements of creating a great brand and a great tourist destination. From building your own internal brand ambassadors to crafting a story, label designs, creating themes, to marketing, promotions and partnerships, this session tells all!